Malluable

Brief: We offer life coaching to successful entrepreneurs and business owners. Our name comes from the word malleable, which is how easy it is to bend and change
the shape of a metal or object. We changed the spelling to be a unique custom word
MALLUABLE to factor in the U as an ode to the personal tailored coaching we offer. It
is like taking a valuable piece of gold and changing the shape to make it into
something better. 

Goals:

• Target audience: Those who have already achieved a bit of success in their careers as entrepreneurs or even as part of a company. 
• Style Preference: I would love it if we incorporated a metal somehow into the branding, gold specifically, as that ties into our overall concept and idea. 
• We mostly deal with highly successful entrepreneurs and business owners who need help handling next steps in their careers. We help them narrow down their focus and help them to realize their next steps so they do not feel overwhelmed with big life and business decisions.