Pacific Calm

Personal Project

Pacific Calm

Brief: Health Club and Spa
Lifestyle gym that offers exercise classes, yoga, and spa services.
Goals:
  • Target audience: Women
  • Emphasize reduces stress 
  • Wants logo to be feminine
  • Wants a symbol that stand on it own

deliverables

  • Logo Design

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Creative Process

Color Palette

#229eb5

Font

 Avenir light 

Inspiration

  • Waves
  • Lotus flower 
  • Circle for softness
  • Blue for inviting and spa like feel

Custom Logo

I wanted in incorporate a symbol, blue for calm, and a feminine flair.

PRIMARY LOGO

Secondary LOGO

Mark LOGO

Alternate LOGO

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