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LW DESIGN SPACE
WEBSITE AND GRAPHIC DESIGN
LW DESIGN SPACE
web & graphic designer
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Pacific Calm
Personal Project
Pacific Calm
Brief: Health Club and Spa
Lifestyle gym that offers exercise classes, yoga, and spa services.
Goals:
Target audience: Women
Emphasize reduces stress
Wants logo to be feminine
Wants a symbol that stand on it own
deliverables
Logo Design
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Creative Process
Color Palette
#229eb5
Font
Avenir light
Inspiration
Waves
Lotus flower
Circle for softness
Blue for inviting and spa like feel
Custom Logo
I wanted in incorporate a symbol, blue for calm, and a feminine flair.
PRIMARY LOGO
Secondary LOGO
Mark LOGO
Alternate LOGO
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Branding
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